What's YOUR 'Ethical Bribe'?
Do you know about 'ethical bribes'? An 'ethical bribe' is a freebie, something you giveaway in exchange for a person's contact details and permission to contact them. So why do you need an 'ethical...
View ArticleMarketing Strength Comes With Being Vulnerable
There aren't many of us who enjoy admitting to our weaknesses. Recognizing our own vulnerabilities makes us feel, well vulnerable. Here's the thing, though. If you want to emotionally connect with your...
View ArticleMake it EASY for them to say YES
How easy is it for clients to say yes to what you're offering? How aware are your potential clients of the huge improvements you can make in their lives? It's up to you to make them aware; to make it...
View ArticleConvince Potential Clients To Hire You
"Out of all the people I could hire, why should I hire you?" How would you respond, should a potential client ask you this question? Simply telling them that you will work really hard and do a really...
View ArticleHow to Make Your Pitch To Corporate Clients
If you could put a figure on the net results your programmes, coaching services or training would have on a company, when implemented, what would that price be? How much money can what you are offering...
View Article7 Tips for Getting New Clients
There is one business skill, above all others, that will offer you the ultimate financial security in an unsecure world. Whether you want more time with your family, or to travel around the world or...
View ArticleUnlock The Door To Your Next Event With A Winning Sales Letter
Your sales letter is one of the key documents of planning your event. A sales letter is the basis for all of your marketing materials for your event. A good sales letter can be a stand-alone point of...
View ArticleAttract Visitors to Your Blog With Creative Content
Michael Dunlop is the successful young entrepreneur behind such blog sites as www.RetireAt21.com and www.IncomeDiary.com. His sites have upwards of 200,000 visitors each month. How does he do it? In...
View ArticleTake Steps Offline to Attract Corporate Clients
There are several universal principles that apply to attracting all types of clients. But, if you really want to focus mainly on corporate clients, there are some areas where your approach will need to...
View ArticleDont Let Self-Doubt Steal Your Success
One of the biggest things that most often holds us back from achieving our full potential is permission to succeed, or the feeling that were somehow not fully qualified to offer our advice and...
View ArticleDiversify Your Lead Generation Techniques
Lets imagine for a moment that youve found a lead source that produces an abundance of interested, and paying, clients. Thats marvelous, right? For now. But what might happen when that one lead...
View ArticleOvercoming Common Sales Objections
No matter how well-written your sales letter, your prospects will have objections. Its a normal part of the psychology of sales. Your sales materials must not only understand that people will have...
View ArticleThe Importance of Family and Friends
Do you sometimes feel that if you work one less hour your business might fail? Do you feel that putting in long hours is essential to succeed? I used to believe that. In fact thats how I used to work....
View ArticleWhy Finding Your Niche Market is the Best Way to Attract Corporate Clients
Now I know the thought of specializing horrifies some of you. You're probably saying something like: "I don't want to specialize. I like having variety. I like doing different things. I can't possibly...
View ArticleHow To Write A Business Proposal That Sells B2B
Many of my small business marketing clients want to know how to prepare a winning business proposal - especially a BIG BUSINESS proposal - one that is going to win a contract with Corporate Clients! My...
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